Channel Rotation
A Channel Rotation buy provides targeting by content and interests, and can be purchased across the UrduPoint Network for a buy that delivers the best of two worlds -- quality content and a large audience. Highly effective for lifestyle and psycho graphic targeting, Channel Rotations can be purchased at two levels: Main Channels and Sub channels.

Main Channel Rotation
A main Channel Rotation buy combines content targeting with the benefit of prominent positioning and high traffic. Banners rotate through one of the Main Channels, appearing on Sub channel directory pages, news, personalized pages, and the Channel Home Page.

Sub channel Rotation
A Sub channel Rotation buy provides a higher degree of targeting, giving advertisers the opportunity to focus on more specific content areas. Banners rotate in a more targeted area of the Main Channel, just one level below the Channel Home Page.

General Rotation
A General Rotation buy spans across the entire service, providing broad reach of either the UrduPoint, SMS Markaz, HulChul by UrduPoint audience, or all three, for maximum reach. Banners rotate randomly through pages, and are featured prominently at the top of each page. An effective way to reach a large audience, General Rotation can also extend reach and add efficiencies to a targeted schedule.

Community Opportunities
Banner programs on UrduPoint's Community (HulChul) and UrduPoint Mail.

HTML Banners
Ideal for increasing click-through and bolstering awareness and recall, an HTML banner allows you to interact with your target at an immediate level -- before they even reach your site. Virtually everything that is possible with HTML is possible with HTML banners, such as pull-down menus and text-driven banner displays.