• Creating brand awareness

• Generating leads and building a database

• Building customer loyalty

• Creating brand associations with specific content or events

• Increasing sales

• Incanting trial

Sponsorships are customized to meet each advertiser's objectives, and many program elements are unique. Some examples of sponsorship elements include:

• Featured Merchant placement with Channels

• Highlighted service partner within Channels

• Sponsored content

• Sponsored special event programming

• Co-branded pages

• Integrated features within Channel content

Promotions are built around special events like Eid, Valentine's Day, New Year and more. And of course, promotions can be built around an advertiser's specific seasonal timing and advertising objectives. Promotions on the UrduPoint Network can:

• Help you capitalize on seasonal traffic

• Associate your brand with high interest content

• Provide prominent brand exposure via unique ad placement

• Build event association

• Extend promotional events on to the Web

• Capture registration information to generate leads and build a database