- Home
- Agriculture
- News
- Reckitt Benckiser Commits Pkr 1Billion To Support Government’s Clean Green Pakistan Movement
Reckitt Benckiser Commits Pkr 1Billion To Support Government’s Clean Green Pakistan Movement
Umer Jamshaid Published March 18, 2019 | 01:35 PM
Reckitt Benckiser (RB), makers of Dettol and Harpic, has committed an investment of PKR 1Billion for the Government’s ‘Clean Green Pakistan’ movement under the Company’s social vision of HOGA SAAF PAKISTAN
Islamabad (UrduPoint / Pakistan Point News - 18th March, 2019) Reckitt Benckiser (RB), makers of Dettol and Harpic, has committed an investment of PKR 1Billion for the Government’s ‘Clean Green Pakistan’ movement under the Company’s social vision of HOGA SAAF PAKISTAN.
This announcement was made by Fahad Ashraf, Chief Executive, RB Pakistan in a press briefing held at a local school. Malik Amin Aslam, Advisor to the Prime Minister on Climate Change and Siddiq Ahmed, Country Director WaterAid Pakistan, were also present as part of the collaboration between RB, Ministry of Climate Change and WaterAid Pakistan.
The officials visited the School Program, one of the initiatives undertaken by RB under Clean Green Pakistan (CGP) movement. This program aims to educate over 2 million school going children about cleanliness, health and hygiene. Talking to the media, Fahad Ashraf said, ‘We at RB believe that as corporate citizens we have a responsibility to drive a positive change in the country. In August 2017, we started with our vision ‘HogaSaaf Pakistan’ to make our country healthier and cleaner and have reached millions of Pakistanis since then. The collaboration with the ministry of climate change will really help us in scaling up our existing programs and launch a nationwide media campaign to spread further awareness.
We invite all proud Pakistanis to help us in this mission to make our beloved country clean, green and healthy” On this occasion, Malik Amin Aslam said, “I am pleased to see the school kids being receptive to the hygiene messages delivered through the school program today. We welcome RB as our partner for the Clean Green Pakistan movement. Their commitment and sense of ownership is commendable. Through this collaboration, we aim to spread awareness about health and hygiene and encourage a sense of responsibility in Pakistanis towards improving hygiene and cleanliness for themselves, their homes and their neighborhoods.” The Clean Green Pakistan is a comprehensive movement kicked-off by the Ministry of Climate Change which focuses on Liquid Waste Management; Solid Waste Management, Total Sanitation and Hygiene, Safe Drinking Water, and Tree Plantation. Amongst the other objectives of CGP, personal hygiene, toilet hygiene and proper waste disposal are the three key objectives supported through RB’s ‘HogaSaaf Pakistan’ pledge. RB plans to continue working under these specific pillars by expanding on its existing programs while finding new sustainable avenues to support and achieve the larger objectives of the CGP movement.
Related Topics
Recent Stories
Currency Rate In Pakistan - Dollar, Euro, Pound, Riyal Rates On 20 April 2024
Today Gold Rate in Pakistan 20 April 2024
Tennis: ATP Barcelona Open results - 1st update
Swiatek's perfect 10 in Stuttgart as Vondrousova stuns Sabalenka
Arandu's roads closed due to flooding
Oil tanker catches fire in Islamabad’s Blue Area
Pakistan committed to ensure safety of foreign nationals: FO
Tennis: WTA Stuttgart results - 1st update
Four passengers injured as train hit an empty vehicle
Over- speeding bus crushed to death two bike riders
Turkey's Freedom Flotilla ready to set sail for Gaza
French teen dies from heart failure after knife attack near school
More Stories From Agriculture
-
Livestock dept, PCS to hold poultry expo from April 30
3 days ago -
Farmers advised to adopt pre, post harvest management for wheat crop
4 days ago -
Farmers must complete all arrangements prior to wheat harvesting
7 days ago -
Wheat Harvest: Agri deptt issues certain guidelines
7 days ago -
1,800 agricultural equipment to be provided to 710 farmers: secretary
14 days ago -
Steps must be taken for promotion of agriculture sector in Balochistan: Qadir
14 days ago
-
Govt working to increase agriculture production in merged districts: KP Minister
15 days ago -
Commissioner chairs meeting to discuss wheat procurement target, other matters
17 days ago -
Vital for economy, agriculture sector to be uplifted on priority basis: Minister
1 month ago -
Advisory for wheat growers
1 month ago -
Secretary Agriculture says govt providing financial support for wheat seed to flood hit farmers
1 month ago -
Int'l training workshop on 'Irrigation System & Water Management starts
2 months ago