Coca-Cola Empowers Microfinance Success Story At Pakistan’s First Ever Beauty Expo
Umer Jamshaid Published January 24, 2019 | 05:28 PM
Coca-Cola Pakistan will be sponsoring Shabnam Bashir, an up and comingself-made beautician from Lahore, to participate in ‘Beyond Beautiful’ – the first ever beauty expo in Pakistan,to be held in Karachion January 26 and 27, 2019
Karachi (UrduPoint / Pakistan Point News - 24th Jan, 2019 ) Coca-Cola Pakistan will be sponsoring Shabnam Bashir, an up and comingself-made beautician from Lahore, to participate in ‘Beyond Beautiful’ – the first ever beauty expo in Pakistan,to be held in Karachion January 26 and 27, 2019.
Shabnam is one of the 7,500 beneficiaries from the Coca-Cola funded microfinance project ‘5by20 Pakistan’ in partnership with Kashf Foundation, and after qualifying in beautician courses through microfinance loans, Shabnam has now set up her at-home salon which has helped her regain her financial independence and better livelihood for her family.
She will now have the opportunity to participate in a live makeup masterclass at the event to raise awareness for her fellow project beneficiaries. Speaking about this opportunity, Rizwan Khan, General Manager Coca-Cola Pakistan & Afghanistan highlighted, “The Company has pledged to empower 5 million women by 2020 globally by providing them with microfinance loans and trainings in entrepreneurship.
Our women can be truly empowered through financial independence and direct employment in the industry, and through Kashf and Catwalk’s support, we are raising awareness to secure placements for our 7,500 project beneficiaries in beauty, football stitching, handicrafts and retail industry.” Beyond Beautiful is the first of its kind beauty expo in Pakistan which will highlight and showcase the crafts, products and innovation related to beauty and wellness industry, inviting professionals from across the globe to promote Pakistan’s local beauty industry.
Moreover, it will provide a strong networking opportunity for women like Shabnam Bashir who are in the process of growing their at-home businesses in an extremely competitive industry.
Related Topics
Recent Stories
Robinson, bowlers help New Zealand go 2-1 up against Pakistan
Shahzeb Chachar to hold khuli kachehri on April 26
Heatwave amid Israel's aggression in Gaza brings new misery, disease risk
Tourism must change, mayor says as Venice launches entry fee
Court adjourns Judicial Complex attack case till May 17
Nasreen Noori’s book ‘Popatan Jahra Khwab’ launched
Wafaqi Mohtasib inspection team visits Excise and taxation office
AJLAC announces 5th Conference titled ‘People’s Mandate: Safeguarding Civil ..
Pak-US officials engage to enhance trade, investment ties
IBCC to promote educational excellence, expand regional presence
Pakistani 'Blue Helmets' serving UN Peacekeeping Mission in DR Congo set to leav ..
Putin says plans to visit China in May
More Stories From Business
-
Chinese minister felicitates Ahsan Iqbal on reappointment as Planning minister
3 hours ago -
Pak-US officials engage to enhance trade, investment ties
4 hours ago -
Stocks fall as tech shares sink, US economy slows
5 hours ago -
Higher taxes, awareness help decrease cigarettes sale in Pakistan
6 hours ago -
Ahsan Iqbal chairs CPEC JWGs, 13th JCC review-meeting
6 hours ago -
Industries Minister recommends urea fertilizer import to stabilize prices and supply
6 hours ago
-
Honda announces US$11 bn EV battery and vehicle plant in Canada
6 hours ago -
Zhao Shirin calls on Punjab Industries Minister
7 hours ago -
CEO APM Terminals calls on Finance Minister
7 hours ago -
SACM visits GTVC checks attendance register
7 hours ago -
CEO APM Terminals meets Commerce Minister
7 hours ago -
RTO destroys huge quantity of non-duty paid cigarettes
7 hours ago