Nike CEO Sees 'record' Consumer Engagement After Edgy Ads

Nike has seen "record" consumer engagement since unveiling an edgy ad campaign earlier this month featuring Colin Kaepernick, the company's chief executive said Tuesday

New York (UrduPoint / Pakistan Point News - 26th Sep, 2018 ) :Nike has seen "record" consumer engagement since unveiling an edgy ad campaign earlier this month featuring Colin Kaepernick, the company's chief executive said Tuesday.

Nike Chief Executive Mark Parker said the revamp of the 30-year-old "Just Do It" spots featuring Kaepernick and other stars was resonating and "inspiring" consumers, not only in North America but globally.

"Like many campaigns, it's driving a real uptake in traffic and engagement," he said on a conference call. "We've seen record engagement with the brand."