Bee’ah, Unilever Collaborate To Tackle Plastic Pollution In UAE
Faizan Hashmi Published January 15, 2020 | 04:00 PM
ABU DHABI, (UrduPoint / Pakistan Point News / WAM - 15th Jan, 2020) Bee’ah, the middle East’s sustainability pioneer, and Unilever Gulf, one of the region’s leading suppliers of beauty and personal care, home care, and food and refreshment products, announced a Memorandum of Understanding at the Abu Dhabi Sustainability Week 2020 to explore collaboration in an end-to-end integrated plastic recycling management system, through ambitious plans for a new recycling plant in the UAE.
Given Bee’ah’s expertise in waste management and recycling, this partnership supports the UAE's Vision 2021 targets to divert waste from landfills, as well as Unilever’s latest sustainability commitments that seek to reduce its plastic waste and help create a circular economy for plastics.
"Bee’ah is leading the charge for sustainability and a circular economy in the UAE. This agreement with Unilever addresses plastic pollution through a holistic approach and how Bee’ah can become a strategic partner that supports companies with their environmental, social and governance targets," said Khaled Al Huraimel, Bee’ah Group CEO.
"At Unilever, we believe that our packaging is our responsibility and while plastic has its place, that place is not the environment. We are therefore committed to collecting more than we sell, to ensure the development of a circular economy locally and are delighted to partner with Bee’ah on this important agenda," said Sanjiv Kakkar, Executive Vice President of Unilever MENA, Russia, Ukraine, Belarus & Turkey.
As part of the agreement, both companies will explore the use of reverse vending machines, RVMs, to help collect plastic waste. Launched in 2011, Bee’ah’s RVMs have been a successful community development project that encourages UAE residents to leave a positive impact on the environment.
Bee’ah and Unilever will also undertake feasibility studies to jointly invest in a new plastic recycling facility, with the capacity to recycle plastic waste and produce 14,400 tonnes of recycled high-density polyethylene and polypropylene annually. Closing the loop, Unilever will be able to purchase the produced post-consumer resin to be incorporated in its product packaging.
In addition to the plastic waste collection and recycling efforts, Bee’ah and Unilever will aim to collaborate towards the implementation of a community awareness outreach initiative. This involves co-developing educational content to be added on the Bee’ah school of Environment, BSOE, platform – which has a reach of over 250,000 students, 5,000 teachers and 1,000 registered users – and to include a new category of recyclables as part of the BSOE’s Interschool Recycling Competition.
Recent Stories
Robinson, bowlers help New Zealand go 2-1 up against Pakistan
Shahzeb Chachar to hold khuli kachehri on April 26
Heatwave amid Israel's aggression in Gaza brings new misery, disease risk
Tourism must change, mayor says as Venice launches entry fee
Court adjourns Judicial Complex attack case till May 17
Nasreen Noori’s book ‘Popatan Jahra Khwab’ launched
Wafaqi Mohtasib inspection team visits Excise and taxation office
AJLAC announces 5th Conference titled ‘People’s Mandate: Safeguarding Civil ..
Pak-US officials engage to enhance trade, investment ties
IBCC to promote educational excellence, expand regional presence
Pakistani 'Blue Helmets' serving UN Peacekeeping Mission in DR Congo set to leav ..
Putin says plans to visit China in May
More Stories From Middle East
-
UAE announces ‘Zero Bureaucracy Program’ to reduce bureaucracy
3 months ago -
COP28 President-Designate welcomes Transitional Committee agreement to operationalise Loss and Damag ..
6 months ago -
Global Media Congress 2023 to feature Co-Production Majlis as a new networking platform
6 months ago -
Young female athletes shine at Abu Dhabi World Youth Jiu-Jitsu Championship
6 months ago -
King of Jordan receives Abdullah bin Zayed and ministers participating in Arab coordination meeting
6 months ago -
Abdullah bin Zayed participates in coordination meeting of Arab foreign ministers, joint meeting wit ..
6 months ago
-
3rd annual conference of Emirates Society of Clinical Microbiology kicks off in Dubai
6 months ago -
SIBF 2023 hosts Nobel laureate to discuss emergence of ‘Afrofuturism’ in global discourse
6 months ago -
ALC announces winners of Kanz Al Jeel Award 2023
6 months ago -
SIBF turns spotlight on remarkable contributions of women
6 months ago -
Global assets in spot bitcoin ETFs hit $4.16 billion
6 months ago -
Rescuers struggle to find Nepal quake survivors as deaths reach 157
6 months ago