- Home
- Middle East
- UAE
- Government, private sector urged to collaborate to ensure travel rebounds to boost economies in Midd ..
Government, Private Sector Urged To Collaborate To Ensure Travel Rebounds To Boost Economies In Middle East
Mohammad Ali (@ChaudhryMAli88) Published May 17, 2021 | 09:15 PM
DUBAI, (UrduPoint / Pakistan Point News / WAM - 17th May, 2021) The panellists during the opening session of Day 2 of Arabian Travel Market’s (ATM) Global Stage, shared their thoughts on the importance of government and the private sector, domestically and internationally, working collaboratively to ensure that travel and tourism rebound to boost economic recovery across the middle East.
In collaboration with the Global Travel and Tourism Resilience Council, the region’s largest travel and tourism shone a spotlight on improving traveller confidence and building resilience to get the global travel industry moving again.
The session began with an interview with Madame Ghada Shalaby, Vice Minister of Tourism and Antiquities for the Arab Republic of Egypt, who explained how collaboration between ministries during the pandemic has resulted in a formula for other countries to follow to ensure destinations, and their visitors, have the best possible experience.
With tourism traditionally generating more than 15 percent of Egypt’s gross domestic product (GDP), and with the country targeting between six and seven million visitors in 2021, the road to recovery of the travel and tourism sector in Egypt is well underway, with tourism and health ministries working in tandem to ensure the health and safety of both visitors and residents.
Madame Shalaby was joined by fellow panellists from the private sector, including Clive Bourke, President, DAON, EMEA and APAC; Dr. Edem Adzogenu, Co-Founder, AfroChampions; Kashif Khaled, Regional Director Airport Passenger Cargo Security and Facilitation, Africa and the Middle East, IATA; Stephanie Boyle, Head of Industry and Partner Communications, Skyscanner; and Ernesto Sanchez Beaumont, Managing Director, Amadeus Gulf.
Also speaking about the importance of sector collaboration to improve traveller confidence, Scott Hume, Senior Vice President, Operations, Global Rescue, said, "There needs to be significant industry and international governmental collaboration to solve information gathering and distribution efforts across the globe to get travel started.
On a national level, everyone is well aware of the complexities of the systems that need to be brought online to make travel easier and safer. However, we also need to address the issue of what happens when travellers get to their destination and how nations can instil a sense of confidence in travellers’ minds."
The second-panel session of the day on the ATM Global Stage saw aviation leaders including Wizz Air’s CCO George Michalopoulos, Embraer’s General Manager for Special Projects for the Middle East and Africa, Hussein Dabbas, and John Brayford, President, The Jetsets, convened to discuss the role of aviation in restoring confidence and building solutions for international travel.
Meanwhile, the ATM Travel Forward explored topics such as the future of entertainment and technology at mega-events, including the World Expo, and how to restore travel trust and confidence to kick-start the industry’s recovery. An expert panel with Boston Consulting Group and Google assembled on stage to discuss how Destination Marketing Organisations (DMOs) can prepare for the eventual resumption of travel despite the unexpected changes on the horizon.
Commenting on the path forward for DMOs as they navigate a COVD-19 world, Danielle Curtis, Exhibition Director ME, Arabian Travel Market, said, "Developing tourism strategies based on annual planning and predicted travel behaviour has been challenging during this period. ATM is pleased to support destination marketers with this specialist panel hosted by BSG and Google as they share their insights into how consumers’ attitudes toward travel have changed in response to the pandemic and how DMOs can prepare for the eventual resumption of travel."
ATM 2021 continues on 18th and 19th May at the Dubai World Trade Centre (DWTC). ATM virtual will run the following week from 24th to 26th May, which will complement the live event by accommodating visitors who may be unable to travel to Dubai.
Related Topics
Recent Stories
Under training officers visit Special Branch Headquarters Roberts Club
Industries promotion can help eliminate unemployment : Sindh Minister for Indus ..
Step afoot to ensure durable peace in Balochistan: Ziuallah
PML-N office torching cases: ATC summons PTI leaders, others for indictment on M ..
Oman, UAE deluge 'most likely' linked to climate change: scientists
CRBC tender to be floated by June; Chief Minister Khyber Pakhtunkhwa Sardar Ali ..
122 cases registered against accused involved in drug trafficking
Models, poster and quiz competition held at AIOU
Passco GM, deputy visit wheat procurement centers in Burewala
Non-Muslim Pakistanis enjoy freedom, state patronage: Kundi
Dengue Control Committee gathers in Jhang
BHP launches $38.8 billion takeover bid for rival Anglo American
More Stories From Middle East
-
UAE announces ‘Zero Bureaucracy Program’ to reduce bureaucracy
3 months ago -
COP28 President-Designate welcomes Transitional Committee agreement to operationalise Loss and Damag ..
6 months ago -
Global Media Congress 2023 to feature Co-Production Majlis as a new networking platform
6 months ago -
Young female athletes shine at Abu Dhabi World Youth Jiu-Jitsu Championship
6 months ago -
King of Jordan receives Abdullah bin Zayed and ministers participating in Arab coordination meeting
6 months ago -
Abdullah bin Zayed participates in coordination meeting of Arab foreign ministers, joint meeting wit ..
6 months ago
-
3rd annual conference of Emirates Society of Clinical Microbiology kicks off in Dubai
6 months ago -
SIBF 2023 hosts Nobel laureate to discuss emergence of ‘Afrofuturism’ in global discourse
6 months ago -
ALC announces winners of Kanz Al Jeel Award 2023
6 months ago -
SIBF turns spotlight on remarkable contributions of women
6 months ago -
Global assets in spot bitcoin ETFs hit $4.16 billion
6 months ago -
Rescuers struggle to find Nepal quake survivors as deaths reach 157
6 months ago