
- Home
- Middle East
- NASA, IMF share strategies to engage younger generations at 1 Billion Followers Summit
NASA, IMF Share Strategies To Engage Younger Generations At 1 Billion Followers Summit
Umer Jamshaid Published January 12, 2025 | 11:16 PM

DUBAI, (UrduPoint / Pakistan Point News / WAM - 12th Jan, 2025) Experts from NASA and the International Monetary Fund (IMF) unveiled their innovative approaches to connecting with younger audiences through social media during the "1 billion Followers Summit", the world’s largest summit dedicated to the content creator economy.
The session, titled “Staying Connected: How NASA & IMF Connect with a New Generation Through Social Media”, highlighted how these traditionally formal institutions are leveraging digital platforms to expand their reach and foster meaningful engagement. Held under the theme “Content for Good”, the summit, in its third edition, brings together over 15,000 content creators, 420 speakers, and 125 CEOs and global experts. The event, hosted in the UAE from 11 to 13 January, takes place at iconic venues including Dubai’s Emirates Towers, DIFC, and the Museum of the Future.
Brittany Brown, Director of Digital Communications at NASA, and Pierre Mejlak, Chief of Media Relation and Social Outreach- IMF, shared their perspectives on crafting compelling content to connect with diverse audiences.
Brown underscored NASA’s use of captivating visuals, such as images of robots on Mars taking selfies and the sounds of spacewalks, to inspire and engage millions globally. Highlighting NASA’s commitment to evolving its approach, she noted their strategy to diversify content across platforms to target younger demographics, citing their Instagram account as a notable success—ranking among the top 40 most-followed accounts worldwide.
Mejlak emphasised the importance of maintaining a consistent tone and staying ahead of trends on IMF’s social media platforms. He elaborated on the dual challenge of communicating intricate economic data to experts while presenting relatable content for wider audiences, showcasing how economics impacts everyday life.
Both NASA and the IMF highlighted the pivotal role of partnerships with content creators and influencers in amplifying their messages.
Brown shared NASA’s long-standing tradition of inviting content creators behind the scenes, providing access to craft and share authentic narratives about the agency’s work. “While we reach millions, we can extend our impact by tapping into the talent and creativity of influencers,” she remarked.
Mejlak highlighted the IMF’s strategic engagement with influencers to amplify content, spark discussions on critical economic issues, and reach broader audiences. He emphasised that these collaborations are vital in creating relatable and impactful narratives.
The session also addressed the role of artificial intelligence (AI) in shaping the future of content creation. Brown outlined NASA’s cautious yet deliberate approach to adopting AI, emphasising the importance of safeguarding the agency’s reputation in an era of deepfakes. While recognising AI’s potential in streamlining workflows and sparking ideas, she reaffirmed the irreplaceable role of human creativity in storytelling.
Mejlak echoed these sentiments, highlighting AI’s value in automating routine tasks and enhancing ideation. However, he stressed the necessity of human oversight to ensure the authenticity and relevance of content.
Brown revealed NASA’s goal for 2025: to refine its content strategies by creating tailored content for specific audiences, ensuring deeper engagement and relevance. Mejlak pointed to the IMF’s upcoming Spring and Annual meetings as key opportunities to leverage influencers and communicate the organisation’s values to a broader audience.
The session underscored the transformative role of social media in reshaping how organisations engage with younger generations. By embracing creativity, collaboration, and innovation, institutions like NASA and the IMF are not only reaching new audiences but also inspiring meaningful conversations and driving positive change in the digital age.
Related Topics
Recent Stories

Calidus to debut advanced, innovative military vehicles, aircraft, equipment, sy ..

UAE, Ethiopia, AU, IGAD hold ‘High-Level Humanitarian Conference for the Peopl ..

Pakistan Consulate Dubai’s Cricket Team Remains Unbeaten, Wins Diplomatic Cup ..

DPM, FM Dar to visit US to participate in UNSC high-level meeting

Former US Open champion set for Dubai Duty Free Tennis Championships

ADNEC Group launches first global hub for developing defence strategies against ..

Pakistan to take up matter of UK-based SIM cards for child pornography, financia ..

Alef Education sustains strong growth in 2024, achieves revenues of AED759 milli ..

Julphar reports net profit of AED40.5 million in 2024

Etihad Airways to launch flights to Sochi

More than 120 armed conflicts rage across globe: ICRC

Tawazun Council strengthens strategic partnerships, showcases initiatives at IDE ..
More Stories From Middle East
-
Calidus to debut advanced, innovative military vehicles, aircraft, equipment, systems at IDEX 2025
11 minutes ago -
January 2025 sees record global temperatures despite La Niña
26 minutes ago -
Digital School launches 'Skills Academies' initiative
41 minutes ago -
UAE, Ethiopia, AU, IGAD hold ‘High-Level Humanitarian Conference for the People of Sudan’ in Add ..
41 minutes ago -
Growth in global electricity demand set to accelerate as power-hungry sectors expand: IEA
1 hour ago -
Former US Open champion set for Dubai Duty Free Tennis Championships
1 hour ago
-
ADNEC Group launches first global hub for developing defence strategies against CBRNE threats at IDE ..
1 hour ago -
Alef Education sustains strong growth in 2024, achieves revenues of AED759 million
2 hours ago -
Julphar reports net profit of AED40.5 million in 2024
2 hours ago -
Etihad Airways to launch flights to Sochi
2 hours ago -
More than 120 armed conflicts rage across globe: ICRC
3 hours ago -
Tawazun Council strengthens strategic partnerships, showcases initiatives at IDEX & NAVDEX 2025
3 hours ago