Publishers Conference Discusses Strategies To Thrive In Digital Market
Faizan Hashmi Published October 28, 2019 | 07:45 PM
The second day of the 9th Publishers Conference, being organised by the Sharjah Book Authority, ahead of the official opening of the 38th Sharjah International Book Fair, brought into focus the far-reaching potential that a dynamic digital thrust can bring to publishing and some of the challenging realities that may ensue.
SHARJAH, (UrduPoint / Pakistan Point News / WAM - 28th Oct, 2019) The second day of the 9th Publishers Conference, being organised by the Sharjah Book Authority, ahead of the official opening of the 38th Sharjah International Book Fair, brought into focus the far-reaching potential that a dynamic digital thrust can bring to publishing and some of the challenging realities that may ensue.
At a session titled "Publishers’ digital strategy: New ways of storytelling" moderated by Porter Anderson, editor-in-chief of Publishing Perspectives, the picture that emerged was that publishers should not view the digital market as an adjunct of print.
Chiki Sarkar, founder of "Juggernaut Books" in India, said, "When I decided to dabble in digital, I decided to go for a low-priced, subscription-based model, which has worked very well for us. And with my own platform, an app that can be used to download our books, I could play around and decide what worked for me."
Mohamed Shawkey from Egypt’s "Bookjuice Publishing" spoke about the publishing revolution brought about by his company, which started as a collective of book readers.
Major publishers have decided to embrace the digital revolution, as Anantha Padmanabhan, CEO of "HarperCollins" in India, pointed out.
"This week, we released our latest effort, Made in China, in print, digital and film versions, simultaneously.
This is where publishing is moving," he said, revealing that HarperCollins had partnered with Sony Pictures on a "books to film" venture. "We no longer think in terms of print alone. In fact, we are looking to create stories for digital consumption."
Ama Dadson, founder and CEO of "AkooBooks Audio" from Ghana, said, "I did a consumer survey among the 10,000 students on campus at the University of Ghana, and among the 200-odd respondents, 57 percent had never downloaded or listened to an audiobook. This was despite 11 million Ghanaians being active online."
She added, "So, I decided to set up as Ghana’s first audiobook publisher. My books have been very well received and I am now looking at publishing original work by local authors, which has a very big market waiting."
A trio of Arab authors, Abdulwahab Alsayed Ali, Ahmed Khaled Mohamed Hamed, and Amr Ahmed Mohamed Abdelhamid, participated in a session moderated by journalist, Badia Atiah Hasan.
The last session of the day, "Freedom to publish: Mighty oaks from little acorns", was moderated by Jacks Thomas, director, London Books Fair, and the participants included Isobel Abulhoul, CEO and trustee, Emirates Literature Foundation; Kristen Einarsson, Chair, IPA Freedom to Publish Committee; Mahmoud Lutfi, publisher; and Daniel Gorman, director, English PEN.
Related Topics
Recent Stories
Sub-cabinet committee reviews law, order in Punjab
Notification of confirmed police officers issued
Open courts part of struggle against corruption: ACE DG
Resolving citizens’ complaints top priority of Federal Ombudsman: IO
Government, lender banks conclude PIA’s commercial debt negotiations
Man gets 14 years imprisonment in drugs case
Punjab police accelerate crackdown on drug peddlers
DC reviews meeting, takes action against token tax violations, traffic rules
44 arrested for kite flying in 24 hours
Boao forum for Asia 2024 concludes on successful note
Turkey's Erdogan to hold White House talks with Biden in May
Rana Mashhood appointed chairman PM's Youth Programme
More Stories From Middle East
-
UAE announces ‘Zero Bureaucracy Program’ to reduce bureaucracy
2 months ago -
COP28 President-Designate welcomes Transitional Committee agreement to operationalise Loss and Damag ..
5 months ago -
Global Media Congress 2023 to feature Co-Production Majlis as a new networking platform
5 months ago -
Young female athletes shine at Abu Dhabi World Youth Jiu-Jitsu Championship
5 months ago -
King of Jordan receives Abdullah bin Zayed and ministers participating in Arab coordination meeting
5 months ago -
Abdullah bin Zayed participates in coordination meeting of Arab foreign ministers, joint meeting wit ..
5 months ago
-
3rd annual conference of Emirates Society of Clinical Microbiology kicks off in Dubai
5 months ago -
SIBF 2023 hosts Nobel laureate to discuss emergence of ‘Afrofuturism’ in global discourse
5 months ago -
ALC announces winners of Kanz Al Jeel Award 2023
5 months ago -
SIBF turns spotlight on remarkable contributions of women
5 months ago -
Global assets in spot bitcoin ETFs hit $4.16 billion
5 months ago -
Rescuers struggle to find Nepal quake survivors as deaths reach 157
5 months ago