Sharjah NYU SPS Executive Publishing Programme Kicks Off Tomorrow

SHARJAH, (UrduPoint / Pakistan Point News / WAM - 12th Apr, 2025) Following the directives of Sheikha Bodour bint Sultan Al Qasimi, Chairperson of the Sharjah Book Authority (SBA), the ‘Sharjah NYU SPS Executive Publishing Programme’, organised by SBA in partnership with the Centre for Publishing, Writing, and Media at the NYU school of Professional Studies commences tomorrow at the American University of Sharjah (AUS).

Being held for the first time outside the United States, the Sharjah edition of this prestigious four-day programme will empower local and regional publishing executives through advanced workshops and discussions on content creation, digital marketing, artificial intelligence, and global publishing industry trends, all led by a distinguished line-up of international academics and publishing experts.

The inaugural programme in Sharjah will be launched with introductory remarks from Andrea Chambers, Associate Dean of the NYU SPS Centre for Publishing, Writing, and Media (PWM), and Christie Henry, Director of Princeton University Press, informing participants about the agenda and purpose of the event.

Henry will then lead a session exploring the impact of independent presses, drawing on her extensive knowledge of Princeton University Press’ legacy.

Subsequent discussions will address strategies for global audience engagement, including a case study on the press’s expansion into China and a collaborative workshop with Dan Hayter of Glassboxx on leveraging websites to drive readership and revenue.

The day concludes with insights on acquiring globally resonant titles and designing covers for international markets, featuring Michael Reynolds of Europa Editions and Inez Munsch of Abrams & Chronicle Books.

Tuesday’s agenda emphasises innovation and global outreach, and Christie Henry will return to lead a session on unconventional market expansion through case studies, followed by a discussion with Samantha Schnee of Words Without Borders on the growing importance of translation rights.

Participants will also be able to engage in an interactive exercise to identify translation opportunities, while Naveen Kishore and Sunandini Banerjee of Seagull Books will highlight how translation and design synergise to fuel growth. The day closes with a case study on collaborative publishing models led by Princeton University Press’ Inés ter Horst and Christie Henry.

Wednesday shifts focus to global market dynamics, beginning with HarperCollins’ Chantal Restivo-Alessi outlining strategies for international growth and consumer trends. Carlo Carrenho of Alpine Global Collective will analyse the rapid rise of audiobooks, while Restivo-Alessi returns to dissect digital sales and operations.

Participants will then test their skills in a negotiation workshop before Kelly Gallagher of Ingram Content Group concludes the day with a forward-looking analysis of shifts in international print sales.

The final day spotlights innovation, opening with Joana Jamil of Meta discussing digital marketing strategies for book promotion. Chantal Restivo-Alessi revisits the stage to explore AI’s implications for publishers, followed by HarperCollins’ Marine Debray mapping global innovation trends. Keith Riegert of Ulysses Press will also demonstrate practical AI applications for publishers, culminating in team-based exercises to apply learned tools.