Emmy Ratings Edge Back Up From Recent Lows
Fahad Shabbir (@FahadShabbir) Published September 21, 2021 | 12:10 AM
Los Angeles, Sept 20 (UrduPoint / Pakistan Point News - 21st Sep, 2021 ) :The Emmy Awards ended their run of record-low ratings as 7.4 million viewers tuned in for television's version of the Oscars, figures showed Monday.
Bringing back red carpet fashion and a star-studded -- albeit scaled-down -- audience, the ceremony enjoyed a 16 percent increase from last year's virtual affair, which drew a worst-ever 6.1 million.
"All in all, a wonderful night for television and great way to kick off the new season," said broadcaster CBS in a statement.
But the show was still the third-lowest in Emmy ratings history, as audiences for nearly all award shows continue to dwindle.
"The Crown," "The Queen's Gambit" and "Ted Lasso" scooped the top prizes, marking the first series wins for Netflix and Apple TV+ on a night that saw streaming platforms assert their dominance over traditional tv networks.
The sole individual prize for one of the major four US networks on the night went to NBC for perennial Emmy winner "Saturday Night Live" for best variety sketch series, while CBS left empty-handed.
"Talk about airing one's own funeral," wrote The Hollywood Reporter's Scott Feinberg, who said television's "'changing of the guard' from the cable era to the streaming era" was complete.
CBS said the final Emmys ratings were likely to rise once final figures are confirmed Tuesday, and that streaming of the ceremony doubled since the last time CBS hosted in 2017.
Sunday's Emmys were up against an important NFL match between the Baltimore Ravens and Kansas City Chiefs.
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