Chaudhry Fawad Hussain For Concrete Measures To Preserve Dying Arts In Pakistan
Fakhir Rizvi 1 month ago Fri 12th October 2018 | 09:59 PM
Minister for Information and Broadcasting, Chaudhry Fawad Hussain Friday directed the Lok Virsa authorities to develop a substantial plan envisaging concrete measures to preserve and document the dying arts in Pakistan.
ISLAMABAD, (UrduPoint / Pakistan Point News - 12th Oct, 2018 ) :Minister for Information and Broadcasting, Chaudhry Fawad Hussain Friday directed the Lok Virsa authorities to develop a substantial plan envisaging concrete measures to preserve and document the dying arts in Pakistan.
Speaking at at a briefing during his visit to Lok Virsa he said that preservation of dying art was imperative to promote indigenous culture and enable the new generation to establish connect with the history and cultural heritage.
Fawad also emphasized the need to reach out to the local artists at every nook and cranny of the country, with a view to encourage and engage them by providing avenues to exhibit their art works and performances.
He directed Lok Virsa to devise a programme for holding a competition among the local artists for providing them opportunities to excel and get recognition at the national level.
The Executive Director, Lok Virsa briefed the Minister about the holding of annual Lok Mela Festival. The minister appreciating the event as a great source of festivity and creative expression proposed each that all the provinces should celebrate their cultural week at the premises of Lok Virsa by displaying their diverse art, music and handiwork.
The minister directed the management to consolidate their proposal by establishing liaison with the provincial cultural departments in regards to holding a three-day Lok Mela in provincial capitals of the country.
Chaudhry Fawad Hussain also underlined the need to strengthen marketing and sales section of Lok Virsa with a view to make it profit earning and self sustaining institute.
Earlier, the minister on arrival, visited Virsa Museum and witnessed its various sections.