IBA Hosts Int'l Conference On Marketing At University Of Malaya

(@FahadShabbir)

IBA Hosts Int'l Conference on Marketing at University of Malaya

KARACHI, (UrduPoint / Pakistan Point News - 02nd Jan, 2017 ) : The Institute of Business Administration (IBA) Karachi held the Academic Track of the 3rd International Conference on Marketing (IBAICM 2016) at the University of Malaya (UM), Kuala Lumpur, Malaysia.

The conference was themed 'Bottom of Pyramid: Emerging Markets', the conference was co-hosted by the IBA Karachi, oldest business school outside North America and University of Malaya- the oldest university in Malaysia, said a statement here on Monday.

Distinguished academics from leading international universities graced the conference with their deep insightful keynote sessions, namely Prof. Dr. Russel Belk, Schulich School of Business, York University, Canada; Prof.

Dr. G�liz Ger-Director Center for Research in Transitional Societies, Bilkent University, Turkey; Prof. Dr. Amna Kirmani. Editor-in-Chief of the Journal of Consumer Psychology and Professor of Marketing, University of Maryland; Prof.

Dr. Harvinder Singh Institute of Management Technology (IMT), Dubai. Meanwhile the presenters from a myriad of countries including Pakistan, Malaysia, China, Turkey, and Saudi Arabia presented their research papers on the Bottom of Pyramid (BOP) Market, Marketing Communication, Green Marketing, Marketing Strategy, Brand Management, Consumer Behaviour, Research Methodology and Marketing & Innovation also attended the conference.

This diversity allowed the attendants to learn from a range of experiences shared at the conference, said a statement here Monday. The MoC, Dr. Aijaz A Mian- Marketing Faculty IBA started the proceedings and said it was a delightful collaboration between IBA & UM, which will result in academic exchange and mutual research collaborations in the future.

"Bottom of the pyramid", refers to the bottom of the wealth or the Dr. Huma Amir, Chairperson Marketing IBA and the Conference Convener, welcomed the participants and expressed her appreciation for University of Malaya's remarkable assistance in making the conference a reality.

Dr. Farrukh Iqbal was impressed by Malaysia's rapid development from the 1980s to the present. Chief guest, Deputy Vice Chancellor Dr. Awang Bulgiba Bin Awang Mahmud, congratulated both teams on the successful execution of the 3rd conference on Marketing.

He said, "We'd like to form further international collaborations, as we already have MoUs & MoAs with 700 countries from around the globe and this conference will lead to further enriching experiences and mutual research collaborations". APP/rap/msk/rn