PIA Utilized Hoard Image For Its Promotional Campaign
Sumaira FH Published June 29, 2016 | 05:12 PM
Lahore (UrduPoint / Pakistan Point News - 29th june, 2016) : Pakistan International Airlines (PIA) caused embarrassment as it hunched its dignity by using Indian hoard promotional image. PIA has initiated its Eid discount offer lately which gives a view of a family standing at an airport and carrying gifts while a carrier of PIA stands in the background.
The airline has commenced a flat 25% discount on all nationwide flights during the Eid time, i.e. 7 July 2016 to 9 July 2016. The image is edited and tempered the actuality of image which might give away the its origin.
The images are available at PIA's Official Facebook Page The hoard image was taken from ImageBazaar, an Indian website which provides imperative resource for searching, purchasing and downloading Indian images.
It has weird similitude with the image used by the PIA which indicates that the same image is being utilized by PIA for its promotional offer. This promotional image was uploaded twice on the PIA's Facebook page with the certain changes to eliminate Indian cultural effect and to emit Pakistani culture.
Though this image was removed soon after realizing the mistake but it was uploaded without changes with the courtesy of PIA's unofficial Facebook page which resulted extreme criticism for PIA. Actual advertised image expressed the traditional Indian outlook by showing Indian style dressing and "bindi" on female model's forehead.
Male model is dressed up inspired by the dressing of Narindra Modi. Editor successfully replaced the Indian aspects by zooming the image further which might reveal its actuality. PIA Facebook also deleted the image soon after realizing the flaws in it.
In such case, it is not clearly shows that PIA bought these images or not but as a government owned company, it is very embarrassing for PIA to use and tempered the hoard image. Instead they should have utilized the local models for this promotional campaign.
Related Topics
Recent Stories
UHS declares MBBS first prof, MS urology exam results
Separate coaches to be hired for ODIs, Test and T20I formats
Finance Minister calls for reforming tax system to improve country's economy
PM calls for joint efforts to check smuggling, power theft
Infinix Unveils a Vibrant New Chapter with Wahaj Ali: The face of Infinix NOTE 4 ..
PM makes two more appointments in his team
Terrorists of Shangla suicide attack will be brought to justice: Interior Minist ..
Applications Open for 6th Cycle of Start-up Incubation under the National Expans ..
Join vivo's "Light it Up" Social Media Contest in Ramadan to Win vivo V30 5G
Pakistan v New Zealand T20I series: Tickets to go on sale from today
Currency Rate In Pakistan - Dollar, Euro, Pound, Riyal Rates On 29 March 2024
Today Gold Rate in Pakistan 29 March 2024
More Stories From Pakistan
-
Man killed over old enmity
8 minutes ago -
Eid special discount inaugurates on handicrafts products
8 minutes ago -
High Commission of Malaysia denotes essential educational materials to Islamabad Model College
8 minutes ago -
LHC issues notices on Zulfi Bukhari's appeal against rejection of papers for Senate elections
9 minutes ago -
Sarbuland congratulates senators elected uncontested on general, technocrat, women’s seats
9 minutes ago -
Korean envoy meets commissioner
9 minutes ago
-
Irrigation authorities ask WASA, PHED to properly filter water due to high TDS
9 minutes ago -
Women empowerment nucleus of US Mission efforts: Kristin Hawkins
9 minutes ago -
Police bust street criminal gang, arrest two active members
19 minutes ago -
Police dispose of kites, string rolls worth millions of rupees
19 minutes ago -
19 outlaws held, drugs weapons recovered
19 minutes ago -
NMU VC forms committee to submit report on PIBC issue
19 minutes ago