Social Media Campaign Continues

Only social media campaign continues despite the deadline of Election Commission of Pakistan to stop campaign 48 hours before election.

ISLAMABAD, (UrduPoint / Pakistan Point News - 24th Jul, 2018 ) :Only social media campaign continues despite the deadline of Election Commission of Pakistan to stop campaign 48 hours before election.

According to code of conduct of ECP the election campaign of political parties and candidates have ended the night falling between July 23 and 24 on channels, news papers and Radio.

On social media, campaigns are still continued including Facebook, Twitters, Instagram, Whatsapp and others.

Social media expedites political campaigns of contesting candidates with easy access and least expenses to approach and convince their potential voters till the last moments.

Social media not only help political parties to disseminate their manifesto messages on social issues besides creating political awareness abound them on economical and political progress of the country guiding them to make a best selection for their vote.

The comments and quires on their messages give them opportunity to brief, explain and clarify their confusions in their mind which would help them shape their opinion.

Currently, the political leadership of the country on twitter has its followers in millions, Pakistan Tehreek i Insaf (PTI) Chief Imran Khan with 8 million followers then comes PTI leader Asad Umer with 4.9 million while Chairman Peoples Party (PPP) Bilawal Bhutto Zardari gained 2.7 million followers and Maryum Nawaz belonging to Pakistan Muslim League Noon (PML-N) has 4.

7 million followers.

Talking to APP, Admin of insaf.pk and deputy creative head of PTI's social media, Salman Raza said PTI started using this active platform from the very beginning as our support base mainly consists of youth who is active on social media.

He said that social media teams were responsible for statements that were being posted on official and verified accounts only.

Replying to a question about the aggressive approach of PTI supporters on social media, he said "We shouldn't be held responsible for the statements or comments coming from general public who support our stance".

He said using this way of communication had not only increased our followers' base but also created awareness among public about various political issues.

While some political parties are more focused towards other tools of election campaign other then social media to convince their voters.

PPP Candidate for NA 84, Sialkot Nargis faiz Malik said, "I believe in direct meeting with my voters and supporters. In door to door campaign of my party I have met thousands of people in my constituency and visited every house, shop and vendor to share our manifesto with them.

The parties who have a big following on social media not always show same results in real, she added.