USC Changes Its Trademark To Meet Customers' Satisfaction
Umer Jamshaid Published December 01, 2020 | 12:47 PM
The Utility Stores Corporation of Pakistan (USC) Tuesday changed its trademark to meet customers' satisfaction across the country
ISLAMABAD, Dec 1 (UrduPoint / Pakistan Point News - 1st Dec, 2020 ) :The Utility Stores Corporation of Pakistan (USC) Tuesday changed its trademark to meet customers' satisfaction across the country.
Managing Director USC, Umer Lodhi announced the change in USC trademark to rebrand it in the eyes of all stakeholders, with an effort to modernize Utility Stores across the country, said a press release issued here by the USC.
Managing Director said that the new logo envisages corporation dynamic approach towards making Utility Stores better able to meet customer satisfaction.
The shift from red and yellow to orange, green and olive green depicts a friendly, confident and growth-oriented message. Lastly, the shopping cart speaks for itself giving USC a modern brand image.
"In our efforts to uplift standards of services at all utility stores across the country and ensuring provision of grocery items at prices lower than the open market, we have taken many initiatives including change in USC Trademark", said Umer Lodhi.
Umer Lodhi reiterated that USC is providing five staple food items (Wheat Flour, Pulses, Rice, Ghee and Sugar) at subsidized rates, successfully transferring Government's subsidy to the people of Pakistan.
Managing Director informed that since January, 2020 USC has served 40.28 million households by ensuring supply of staple food items at subsidized rates.
He said that Sugar remains available in utility stores at Rs.68 per kilogram, Wheat Flour at Rs.800 per 20 kilogram, Ghee at Rs.170 per kilogram, Super Basmati Rice at Rs.140 per kilogram, Sella Rice at Rs.139 per kilogram, Dal Channa at Rs.130 per kilogram, White Gram at Rs.115 per kilogram throughout the year-2020.
He informed that a pilot project of deployment of Point of Sale (POS) system is successfully executed at 10 utility stores and we have successfully completed data transformation of all USC saleable items with barcodes to be used with warehousing and POS system.
Umer Lodhi expected that USC would achieve another milestone of acquiring approximately Rs. 100 billion turn over till year end as USC has previously achieved Rs. 22 Billion, highest ever sales in USC history during the month of Ramadan.
The rebranding and automation would also motivate USC employees to work for betterment of USC and would re-position the Corporation in retail sector, expects Managing Director.
Related Topics
Recent Stories
Mired in crisis, Boeing reports another loss
Session Awarding Ceremony 2024 held at Cadet College Muzaffarabad
Austrian ski great Hirscher to make comeback under Dutch flag
Pakistan, Japan agrees to convene 'Economic Policy Dialogue'
FM Dar conveys deepest sympathy on torrential rains devastation in UAE
Spain PM Sanchez says weighing resignation after wife's graft probe
Tennis: ATP/WTA Madrid Open results - 1st update
Long-lost Klimt portrait auctioned off for 30 mn euros
Osaka seals first win on clay since 2022 in Madrid
Earthquake jolts Karachi
Sindh minister orders operation after attack on police in Ghotki
TikTok to fight US ban law in courts
More Stories From Pakistan
-
Pakistan, UK discuss collaboration in education sector
5 hours ago -
PMD forecast rain-windstorm/thunderstorm for various parts of country
6 hours ago -
Session Awarding Ceremony 2024 held at Cadet College Muzaffarabad
6 hours ago -
FM Dar conveys deepest sympathy on torrential rains devastation in UAE
7 hours ago -
Earthquake jolts Karachi
7 hours ago -
Sindh minister orders operation after attack on police in Ghotki
7 hours ago
-
Police book youngster for abusing student for one year
7 hours ago -
Police arrest 23 suspects, recover stolen money, phones
7 hours ago -
Colorful cultural festival concludes at NUML
7 hours ago -
Immunization awareness week kicks off in Balochistan
7 hours ago -
Ministers visit Aziz Bhatti Shaheed Hospital following roof collapse incident
7 hours ago -
IHC serves notices in petition against 'roti' price fixation
7 hours ago