HBL Renews Its Partnership With PSL
Zeeshan Mehtab Published November 14, 2018 | 06:43 PM
The successful "HBL PSL" journey continues with Pakistan Cricket Board and HBL confirming the renewal of title sponsorship rights for the next three years.
HBL, the largest bank of Pakistan, initially partnered with PSL for the first three years of the tournament, In this period, 'HBL PSL' went on to become the single largest and most loved platform in Pakistan. This renewal covers rights for HBL as the title sponsor for the next three seasons of the PSL from 2019 to 2021.
The new title sponsorship deal has seen a significant increase from the last three years and will see a wide array of exciting activations and promotions around the tournament.
Commenting on the development, Chairman PCB, Ehsan Mani said on Wednesday that the renewal was proof of a leading brand like HBL's commitment, resolve and belief in PSL and in Pakistan cricket.
"I am delighted to confirm that HBL will continue to partner with us for the Pakistan Super League," said Ehsan Mani. "We have partnered for a phenomenal journey so far and we hope to work closely with HBL on the tournament, various activations and an unprecedented marketing campaign.
" "PSL has come a long way and HBL is proud to have partnered with a world class league," said Muhammad Aurangzeb, President and CEO HBL.
"As we gear up for the next three exciting years of 'HBL PSL', we look forward to providing more opportunities to the young cricketers, to enable their dreams of becoming international cricket stars".
"HBL PSL' has become the largest platform in Pakistan, in line with our brand promise," said Chief Marketing Officer HBL Naveed Asghar.
"It has fulfilled dreams of many young budding Pakistani cricketers to become cricketing stars. It has also elevated the image of Pakistan cricket internationally while reviving the passion for cricket. We promise to make the next three years of 'HBL PSL' much bigger and even more entertaining." The 'HBL PSL' Player Draft for Season Four will take place on November 20, 2018 in Islamabad.
'HBL PSL' returns to action with a glittering opening ceremony and the opening match on February 14, 2019.
Related Topics
Recent Stories
Robinson, bowlers help New Zealand go 2-1 up against Pakistan
Shahzeb Chachar to hold khuli kachehri on April 26
Heatwave amid Israel's aggression in Gaza brings new misery, disease risk
Tourism must change, mayor says as Venice launches entry fee
Court adjourns Judicial Complex attack case till May 17
Nasreen Noori’s book ‘Popatan Jahra Khwab’ launched
Wafaqi Mohtasib inspection team visits Excise and taxation office
AJLAC announces 5th Conference titled ‘People’s Mandate: Safeguarding Civil ..
Pak-US officials engage to enhance trade, investment ties
IBCC to promote educational excellence, expand regional presence
Pakistani 'Blue Helmets' serving UN Peacekeeping Mission in DR Congo set to leav ..
Putin says plans to visit China in May
More Stories From Sports
-
Robinson, bowlers help New Zealand go 2-1 up against Pakistan
3 hours ago -
National Hockey camp to be organized for Azlan Shah tournament
4 hours ago -
Islamabad Tennis Club demolished by CDA amid anti-encroachment action at public park: Tarar
6 hours ago -
Shayan, Rashid, Junaid to represent Pakistan in U12 Regional Qualifying Jrs
6 hours ago -
Olympic Games Paris 2024: How teams qualified
6 hours ago -
ICC T20 World Cup 2024 trophy unveiled in Islamabad
6 hours ago
-
Pakistan to tour New Zealand for 3 ODIs, 5 T20Is next March
6 hours ago -
Xavi and Barca remain tied in marriage of convenience
6 hours ago -
Pakistan Master Tenpin Bowling C'ship postponed
6 hours ago -
Tennis: ATP/WTA Madrid Open results
6 hours ago -
1st-ever National Sports Revival conference starts next month
8 hours ago -
Usain Bolt named ICC Men’s T20 World Cup 2024 Ambassador
8 hours ago