PSL Rights Sold Out Till 2021
Muhammad Rameez Published December 21, 2018 | 06:51 PM
LAHORE, (APP - UrduPoint / Pakistan Point News - 21st Dec, 2018 ) :The Pakistan Cricket board on Friday announced the consortium of Blitz Advertising and Techfront as its broadcast and live-streaming partner for the star-studded HBL Pakistan Super League from 2019 to 2021.
While the final figure on the agreement will remain confidential, the new agreement is 358 per cent more than the previous three years of one of the most competitive and well-organised tournaments on the planet, said a spokesman of the PCB here.
"With the broadcast and live-streaming rights now finalized, further details on local and foreign tv channels, which will air live action of the HBL PSL 2019 from February 14, will be finalized and then released in due course," he said adding "The new rights cycle renews a time-tested partnership between Pakistan Cricket Board, Blitz Advertising and Techfront".
Blitz Advertising is part of Pakistan's largest full service communications group with nationwide presence and represents Publicis Media, the world's premier media management group in Pakistan.
Techfront, a UAE-based affiliate of Global Sports Commerce (GSC), is one of the largest sports technology and management companies providing dynamic solutions and commercial management to leading sports stakeholders.
"We have successfully exceeded our targets for the new HBL PSL broadcast and live-streaming rights," Ehsan Mani, Chairman of the PCB, said.
"I would like to congratulate and thank Blitz Advertising and Techfront for partnering with us once again. This is a time-tested partnership and our joint objective, for the next three years, is to ensure that HBL PSL continues to grow in terms of fan engagement," he added.
The bid process for the new rights cycle saw tremendous interest from multiple parties, with added focus on the live-streaming rights of HBL PSL in a growing digital market.
"I would like to thank all the companies who expressed their interest in partnering with us for the next three years. We value and appreciate their interest and support," he asserted.
Ahsen Idris, CEO of Blitz Advertising, said, "Blitz Advertising has had three wonderful years with HBL PSL and this new three-year partnership is a win achieved with a six." "Taking heart from past successes, we will make this a win-win scenario for all stakeholders and will play our role to see the game of cricket in Pakistan benefit from this partnership", he said.
M S Muralidharan, Managing Director of Techfront, said, "We have been involved with HBL PSL since its very first season in various capacities. We are glad to have procured the global broadcast and live-streaming rights for HBL PSL from 2019-2021.
"The tournament has been a huge success and will continue to grow globally. We are committed to widening the reach of the tournament and we look forward to working with Pakistan Cricket Board once again," he said.
HBL PSL returns to action with a glittering opening ceremony in Dubai followed by the opening game between Islamabad United and Lahore Qalandars on February 14, 2019. For the first time in the short history of this tournament, eight matches at the back end of the tournament with Lahore staging three and Karachi hosting five, including the March 17, 2019 final.
Related Topics
Recent Stories
Mired in crisis, Boeing reports another loss
Session Awarding Ceremony 2024 held at Cadet College Muzaffarabad
Austrian ski great Hirscher to make comeback under Dutch flag
Pakistan, Japan agrees to convene 'Economic Policy Dialogue'
FM Dar conveys deepest sympathy on torrential rains devastation in UAE
Spain PM Sanchez says weighing resignation after wife's graft probe
Tennis: ATP/WTA Madrid Open results - 1st update
Long-lost Klimt portrait auctioned off for 30 mn euros
Osaka seals first win on clay since 2022 in Madrid
Earthquake jolts Karachi
Sindh minister orders operation after attack on police in Ghotki
TikTok to fight US ban law in courts
More Stories From Sports
-
Austrian ski great Hirscher to make comeback under Dutch flag
2 hours ago -
Tennis: ATP/WTA Madrid Open results - 1st update
2 hours ago -
Osaka seals first win on clay since 2022 in Madrid
2 hours ago -
Watford hire Cleverley as permanent boss
2 hours ago -
Karachi, Lahore, Multan win matches of National Women’s Cricket Tournament
3 hours ago -
No communication gap among players, asserts Babar Azam
3 hours ago
-
Bracewell looks ahead to Champions Trophy 2025 in Pakistan
3 hours ago -
Bolt named ICC Men’s T20 WC 2024 ambassador
4 hours ago -
Kewell's Yokohama beat Ulsan to reach Asian Champions League final
5 hours ago -
Tennis: ATP/WTA Madrid Open results
5 hours ago -
Advisor Sports hands over Rs500,000 to prominent Martial Art Athlete Irfan Mehsud
5 hours ago -
Muhammad Rizwan, Mohammad Irfan Khan ruled out of T20I series against New Zealand
5 hours ago