Signing Ceremony Of Partnership Between PSL And Brighto Paints

Signing ceremony of partnership between Pakistan Super League and Brighto Paints was held here on Tuesday at a local hotel

LAHORE, (APP - UrduPoint / Pakistan Point News - 29th Jan, 2019 ) :Signing ceremony of partnership between Pakistan Super League and Brighto Paints was held here on Tuesday at a local hotel.

Sohaib Sheikh, Head of Marketing, Pakistan Cricket board, PSL and Khawaja Atif Sikka, Director Sales & Marketing, Brighto Paints signed the partnership for the fourth edition of the PSL being held from February 14 at United Arab Emirates and Pakistan.

Speaking on the Occasion, Sohaib Sheikh, Head of Marketing- Pakistan Super League/PCB said "Brighto has been associated with Pakistan cricket for many many years and we are grateful for their confidence and unflinching support. HBL PSL is a premium product and one of the best cricketing league around the world. The league is an ideal opportunity which gives massive exposure to brands and partners.

This year will be even bigger than the earlier editions with 5 venues including 8 matches in Pakistan." Atif Riaz Sikka, Director Sales & Marketing Brighto Paints speaking on the occasion said "We feel immense Pride in Sponsoring Pakistan Super League for consecutive 4 Years, I would like to thank & congratulate PSL & PCB Management, for providing nation a product/event which unites people from all walks of life on one platform.

Our management's vision is to always support sports, young talent and to change the mindset of international media through sports, reveal the soft image of our mother land." Brighto Paints is committed to continue their efforts in bringing about this change to promoting/supporting all sports in Pakistan and help young talent to reveal their ability on international platforms, he said Atif Sikka assured PCB by saying "We will continue to promote the passion of victory in all aspects of the nation through thick and thin and will promote Pakistani cricket." Brighto Paints wished best of luck to HBL PSL Management, all the teams and looks forward to be part of this auspicious event.

He said Brighto Paints has always worked a step ahead to give our talent International exposure. "Whether it is in the field of education or through Hockey, Golf, Football and Cricket."