Samsung Smartphones Maintain Market Control In South Korea: Report

Samsung smartphones maintain market control in South Korea: report

Smartphones made by Samsung Electronics Co. maintained their dominant market status in South Korea late last year as Apple Inc.'s Iphones expanded their presence here, an industry report showed Monday, Yonhap reported

SEOUL(UrduPoint / Pakistan Point News - 19th Feb, 2018 ) :Smartphones made by samsung Electronics Co. maintained their dominant market status in South Korea late last year as Apple Inc.'s Iphones expanded their presence here, an industry report showed Monday, Yonhap reported.

According to the report by industry tracker Strategy Analytics, the South Korean tech giant shipped 24 million units in the local market during the fourth quarter of 2017. The figure accounts for 46 percent of combined shipments, 9 percentage points down from the same period a year earlier, the report said.

Apple, meanwhile, sold 15 million units of its iPhones in the same quarter, with its market share reaching a record high 28.

3 percent, the latest findings said. The figure for the iPhone is 3.3 percentage points up from the same period a year earlier, Strategy Analytics said.

Samsung has been moving to maintain its market share through budget models. In the global market, Apple shipped 77.3 million smartphones worldwide in the October-December months, overtaking Samsung Electronics, a separate report said.

Apple captured first place with 19.3 percent global market share, nudging Samsung into second place, Strategy Analytics said. The industry tracker said there was robust demand for the iPhone X, though global iPhone volumes have been on the decline on an annual basis for five of the past eight quarters.