SPORTS MARKETING – THE NEW TREND

With marketers focusing on selling an experience, brands use a number of different mediums to drive a high engagement-based campaign

Lahore (UrduPoint / Pakistan Point News - 27th January, 2022) With marketers focusing on selling an experience, brands use a number of different mediums to drive a high engagement-based campaign. Prioritizing the outreach to the consumers, brands aim to ensure that public association with sporting teams or events are altogether positive. With a powerful connect of sports in Pakistan, brands have leveraged this tool to go viral virtually.

Pakistanis are big on sports let alone on Cricket. The emotional journey everyone goes through when we see Team Green play is a rollercoaster ride for many. The consumption of the sports content digitally has increased significantly. Content creators, publications and entertainment pages are talking about them he and share their content to get more engagement on their platform.

Such is the reason why many brands are now investing in sports marketing. Apart from the conventional sponsorship methods that get the brands much-desired eyeballs, there are now many ways the brands are reaping the fruits of investing in different sporting events.

Take PSL for example. This year we saw an increased bid by 175% in the streaming rights acquired by Daraz for season 7 & 8. This wasn’t the first time the e-Commerce platform bought digital streaming rights for a tournament.

Last year, Daraz bought the exclusive streaming right for the ICC T20 World Cup. According to the