From 'mob Wives' To Millennials: Faux Fur Is Now A Fashion Staple

Sumaira FH Published March 11, 2025 | 12:10 PM

Paris, (APP - UrduPoint / Pakistan Point News - 11th Mar, 2025) Thanks to the "mob wife" style trend and advances in manufacturing technology that make it look like the real thing, fake fur has conquered catwalks and the high street.

The look is set to last, with the Fall/Winter 2025 shows at Paris Womenswear Fashion Week over the last 10 days showcasing the material in almost every conceivable way.

Whether it was via stoles, long luxuriant coats, or embellishments on jackets or accessories, the fur look once associated with mob wives, Jackie Kennedy, Elizabeth Taylor and European aristocrats has been thoroughly revived.

The high-end imitation version is now so realistic that many observers are unable to distinguish it from the real thing, providing a boon for manufacturers such as France-based Ecopel.

"Since last winter, every brand, from luxury houses to mainstream labels like Zara, has been offering an unprecedented number of faux fur pieces," Ecopel CEO and founder Christopher Sarfati, who supplies around 300 brands, told AFP.

The fur look had almost disappeared due to concerns about animal welfare, with major brands such as Saint Laurent, Gucci and Chanel dropping it altogether and London Fashion Week introducing a ban on its catwalks.

Real fur isn't banned in Paris, and charities including PETA and the Brigitte Bardot Foundation protested last week in the French capital about the "return of fur".

They worry that the ubiquity of replica fur will spark interest in real animal skins in the fashion industry, reversing the decades-long decline of a product that became a byword for cruelty.