![Helping rural women to generate earnings through e-commerce](https://photo-cdn.urdupoint.com/media/2016/07/_2/740x404/pic_1469014173_1.jpg)
Helping Rural Women To Generate Earnings Through E-commerce
Fahad Shabbir (@FahadShabbir) Published July 20, 2016 | 04:29 PM
![Helping rural women to generate earnings through e-commerce](https://photo-cdn.urdupoint.com/media/2016/07/_2/740x404/pic_1469014173_1.jpg)
ISLAMABAD,(UrduPoint / Pakistan Point News - 20th july,2016) : The collaboration between Benazir Income Support Programme and online shopping portal - Cheezmall has entered into its pilot phase in seven districts of the country and is benefiting the poor component of society. The seven districts include one in each province and territory which started from Hunza, Gilgit Baltistatan (GB) and was aimed at online promotion and sale of BISP beneficiaries products at international level. An official at BISP on Wednesday said in order to replicate successful model of E-Commerce of China, Cheezmall utilizes its expertise for training and delivering benefits of E-Commerce to poor component of society in Pakistan. The official said BISP is a social safety net that not only lends a hand in poverty management but endeavors to harness entrepreneurial potential of its beneficiaries by marketing the products of beneficiaries so that they may graduate out of poverty. This was a historic beginning which would change lives of the poorest women of Pakistan.
The official said Cheezmall started its operation in Pakistan last year and within couple of months it has become one of prominent Online Shopping website in Pakistan by holding some historical landmarks like successful flash sales, rush hour and today's shocker concepts.
Meanwhile, at an exhibition a large variety of products of BISP beneficiaries were showcased and were purchased by Cheezmall immediately and visitors and on spot payments were also made to beneficiaries. Approximately half a million rupees products were purchased by Cheezmall alone from approximately 15 stalls which would further market products bought on their website to ensure international and national sales. The visitors took great interest in the wide range of exhibited products that included caps, shoulder bags, wall hangings, wallets, key chain, door bells, pouches, cushion covers, wooden products, carpets, jewelry items, gems, shawls, local dresses and shoes. The market access to handicrafts of marginalized segments would contribute in their financial empowerment, the official said.
Related Topics
Recent Stories
![Cricket: England v West Indies 3rd Test scoreboard](https://photo-cdn.urdupoint.com/media/2024/07/_1/235x155/pic_1722019914.jpg)
Cricket: England v West Indies 3rd Test scoreboard
![Finance minister briefs Chinese officials on refor ..](https://photo-cdn.urdupoint.com/media/2024/07/_1/235x155/pic_1722019922.jpg)
Finance minister briefs Chinese officials on reform agenda, engagement with IMF
![Finland says Russian vessel violated its territori ..](https://photo-cdn.urdupoint.com/media/2024/07/_1/235x155/pic_1722019912.jpg)
Finland says Russian vessel violated its territorial waters
![Olympic opening ceremony under way on River Seine](https://photo-cdn.urdupoint.com/media/2024/07/_1/235x155/pic_1722019266.jpg)
Olympic opening ceremony under way on River Seine
![West Indies' treble strike rocks England in third ..](https://photo-cdn.urdupoint.com/media/2024/07/_1/235x155/pic_1722019264.jpg)
West Indies' treble strike rocks England in third Test
![Ukraine court orders detention of suspect in murde ..](https://photo-cdn.urdupoint.com/media/2024/07/_1/235x155/pic_1722019262.jpg)
Ukraine court orders detention of suspect in murder of nationalist ex-MP
![Long queues, ticketing problems ahead of Paris ope ..](https://photo-cdn.urdupoint.com/media/2024/07/_1/235x155/pic_1722019015.jpg)
Long queues, ticketing problems ahead of Paris opening ceremony
![Rana Sanaullah Khan joins Paris 2024 Olympics inau ..](https://photo-cdn.urdupoint.com/media/2024/07/_1/235x155/pic_1722019638.jpg)
Rana Sanaullah Khan joins Paris 2024 Olympics inauguration reception
![Glowing tributes mark 69th birthday of President Z ..](https://photo-cdn.urdupoint.com/media/2024/07/_1/235x155/pic_1722019637.jpg)
Glowing tributes mark 69th birthday of President Zardari at Governor's House
![Players unaware of spying scandal as Canada Olympi ..](https://photo-cdn.urdupoint.com/media/2024/07/_1/235x155/pic_1722019635.jpg)
Players unaware of spying scandal as Canada Olympic coach sent home: official
![Naqvi hails Pak women cricketers for going down fi ..](https://photo-cdn.urdupoint.com/media/2024/07/_1/235x155/pic_1722019013.jpg)
Naqvi hails Pak women cricketers for going down fighting against SL
!['Sabotage' on French rail network before Olympics: ..](https://photo-cdn.urdupoint.com/media/2024/07/_1/235x155/pic_1722019634.jpg)
'Sabotage' on French rail network before Olympics: What we know
More Stories From Pakistan
-
NDMA Advisory: More Monsoon Rains-wind, Thundershowers from July 28-31
7 hours ago -
Armed Forces, tri services chiefs pay homage to Captain Sarwar Shaheed
7 hours ago -
Agriculture dept inks agreement with Bakhabar Kissan
7 hours ago -
Rana Sanaullah Khan joins Paris 2024 Olympics inauguration reception
7 hours ago -
Glowing tributes mark 69th birthday of President Zardari at Governor's House
7 hours ago -
Balochistan CM announce depoliticizing of police, Levies force
7 hours ago
-
PTI creating unrest, halting economic progress in country: MNA
7 hours ago -
ISSI holds webinar on “Elections in Iran : Regional and International Insights”
7 hours ago -
ECP defers written test for seats of election officers
7 hours ago -
PN assists in firefighting, evacuation efforts for stranded civilians of Kashif Centre fire incident
7 hours ago -
Women's rights protection is govt's top priority. Hina Parvez Butt
7 hours ago -
"We stand in solidarity with Azma Bokhari”: Secretary Women’s Parliamentary Caucus
7 hours ago