'Are You Not Entertained?' Taylor Swift Named Time Person Of The Year

New York, (APP - UrduPoint / Pakistan Point News - 7th Dec, 2023) With a prolific musical output, a remarkably bankable tour and a name that's headline catnip, it's no surprise that Time Magazine has declared 2023 the Year of Taylor Swift.

In its annual issue honoring a Person of the Year -- a nearly century-old designation whose recipients include Volodymyr Zelensky, Martin Luther King Jr. and Greta Thunberg -- the magazine called music's reigning deity a "rare person who is both the writer and hero of her own story."

Nearly two decades into her career the 33-year-old's star simply keeps rising: Swift is smashing industry records, and her conversation-commanding "Eras" tour is set to bring in an estimated $2 billion in revenue -- and become the first tour to cross the symbolic $1-billion mark.

With hundreds of millions of social media followers and a staunchly loyal fan base, she can move any dial with the tiniest of efforts.

"Taylor Swift found a way to transcend borders and be a source of light," Time editor-in-chief Sam Jacobs wrote in a statement. "Much of what Swift accomplished in 2023 exists beyond measurement."

"She mapped her journey and shared the results with the world: she committed to validating the dreams, feelings and experiences of people, especially women, who felt overlooked and regularly underestimated."

By some estimates her sprawling empire is worth more than $1 billion, and the massive $92.8 million opening this fall of her tour-documenting film is but another jewel on the artist's crown.

Advance ticket sales for the movie topped $100 million worldwide, theater operator AMC said, making it the best-selling feature-length concert film in history.