UK Slams Three Airlines Over Greenwashing Ads
Muhammad Irfan Published December 07, 2023 | 01:20 AM
London, (APP - UrduPoint / Pakistan Point News - 7th Dec, 2023) A UK watchdog on Wednesday banned three online adverts from airlines Air France, Etihad Airways and Lufthansa for "misleading" claims over their environmental impact.
The Advertising Standards Authority (ASA) said the announcement was "part of a wider piece of enforcement work on climate change and the environment" as it cracks down on greenwashing or misleading climate-related statements designed to boost company reputations.
Lufthansa meanwhile indicated that travellers choosing the German airline would "fly more sustainably", while Etihad claimed it offered "environmental advocacy" to passengers.
The ASA ruled that the advertisements failed to show the impact all three airlines have on the environment and on the climate.
The regulator said Air France did not provide a "substantive response" to its investigation.
The airline told AFP that the ad "was generated by an artificial intelligence tool based on keywords entered by a user".
Lufthansa told AFP that its advert had referred to its so-called "green fares" option, whereby flights can use sustainable aviation fuel and offer carbon offsetting to lower emissions.
The ASA, which said the offending ads were picked up by its own AI software to identify possible rule-breakers, added on Wednesday that air travel clearly impacted climate change.
"We understood that air travel produced high levels of both CO2 and non-CO2 emissions, which were making a substantial contribution to climate change," the watchdog stated.
"We also understood that there were currently no initiatives or commercially viable technologies in operation within the aviation industry that would adequately substantiate absolute green claims."
Arrangements finalized for Urs of Hazrat Lal Shahbaz Qalandar
VC for align curriculum with market demand
Fawad Chaudhry bail case adjourned till Feb 27
World scouts day marked
SFA takes action against sellers of substandard milk: Fines and warnings issued
ICT's admin takes action against loud music; issues warnings
7th annual 'Job and Trade Fair 2024' held at Isra university
National Central Bureau (NCB) Interpol Pakistan issues Performance Report
Court extends Amir Mughal's interim bail
Providing neat, clean environment to citizens top priority, says MWMC chairman
SSCI chief announces formation of FMCG standing committee at chamber level
ICT admin raids petrol pumps; inspects instruments
More Stories From World
Pupils injured in knife attack at German school, suspect detained39 minutes ago
Russia's war in Ukraine inflicting immense suffering on civilians: UN2 hours ago
UK announces new sanctions against Russia over Ukraine war2 hours ago
Russia claims gains in east Ukraine as war anniversary approaches2 hours ago
Russia's war in Ukraine has inflicted 'horrific human cost': UN2 hours ago
Poland vows to protect Ukraine aid deliveries, hold talks on border row3 hours ago
Senegal president set for TV interview after weeks of turmoil4 hours ago
China improves procuratorial handling of public complaints4 hours ago
Extreme heat triggers alarming bushfire dangers across Australia's Victoria4 hours ago
China Law Society vows to improve access to legal services for grassroots4 hours ago
China begins construction on 2nd phase of Zhangzhou nuclear power project4 hours ago
China sees booming consumption during Spring Festival holiday4 hours ago