Matter Of Course Meaning

Example :   On some occasions standing ovations may be given to political leaders as a matter of course, rather than as a special honour.‎1898, Winston Churchill, chapter 5, The Celebrity:  In the eyes of Mr. Farquhar Fenelon Cooke the apotheosis of the Celebrity was complete. The people of Asquith were not only willing to attend the house-warming, but had been worked up to the pitch of eagerness. The Celebrity as a matter of course was master of ceremonies.