BlackBerry Seeks To Win Back S. Korean Consumers With New Phone

The president of BlackBerry Mobile expressed confidence on Friday that his company can grab South Korean consumers with the BlackBerry KEYOne Black Edition, but it remains unclear whether the entry-level premium smartphone can make a dent in a country dominated by Samsung Electronics and Apple Inc

SEOUL(UrduPoint / Pakistan Point News - 22nd Dec, 2017 ) :The president of BlackBerry mobile expressed confidence on Friday that his company can grab South Korean consumers with the BlackBerry KEYOne Black Edition, but it remains unclear whether the entry-level premium smartphone can make a dent in a country dominated by samsung Electronics and Apple Inc.

Alain Lejeune said South Korea is "a demanding and competitive market," but he said the BlackBerry KEYOne Black Edition will be a successful product in South Korea.

"This is an opportunity as we are bringing a product, which is well-accepted by consumers," Lejeune said in a news conference in central Seoul.

He said he does not consider Samsung's Galaxy Note 8 and Apple's iPhone X as rivals, noting KEYOne's strong batteries and tangible keyboards make the device stand out from other products. The built-in battery capacity stands at 3,505 mAh, which the company says is enough for the device to run up to 26 hours, although actual life may vary depending on conditions.