AI Supercharges Battle Of Web Search Titans

A new generation of AI chatbots has unleashed a titanic battle between Microsoft and Google for the eyeballs of billions of web users, and the dollars they bring

Paris, (APP - UrduPoint / Pakistan Point News - 7th Feb, 2023 ) :A new generation of AI chatbots has unleashed a titanic battle between microsoft and Google for the eyeballs of billions of web users, and the Dollars they bring.

Microsoft has gone all-in with a multibillion-dollar investment in OpenAI, the firm behind the world's most buzzy bot ChatGPT, hoping to revolutionise its unloved Bing search engine.

Google has owned the search market for two decades and is not ceding any ground -- it hit back this week with an in-house bot of its own, called Bard.

And the AI gold rush is not limited to Silicon Valley search giants, Chinese firm Baidu announcing its own bot this week.

But what exactly is the fight about? Big tech firms have spent years ripping unimaginable amounts of data from the internet and churning it into so-called large language models that they use to train algorithms.

This is how voice recognition tools like Amazon's Alexa, Apple's Siri or Google Assistant work.

Google and Facebook owner Meta have poured their efforts into tools that can translate hundreds of languages, screen for harmful content, or target users with personalised ads.

Yet the fundamentals of search have remained largely unchanged.

You punch a few words into Google and it spits back a mix of useful links and often less useful ads.

But if AI has its way, these familiar pages of blue links could soon be just another dusty corner of internet history.