Pakistan’s Participation In COTTM To Help Enhance Inflow Of Chinese Tourists
Sumaira FH Published November 18, 2023 | 10:30 AM
BEIJING, (APP - UrduPoint / Pakistan Point News - 18th Nov, 2023) Pakistan’s participation in the China Outbound travel and Tourism Market (COTTM) Expo will help strengthen the tourism exchange between the two countries and enhance the inflow of Chinese tourists into historic, cultural, and scenic places across Pakistan.
Pakistan Tourism Development Corporation (PTDC), along with eight leading private tour operator companies, showcased the country’s rich tourism potential at the three-day exhibition held in Beijing from November 15–17.
In a statement, State Minister for Tourism and SAPM on Youth Affairs Wasi Shah said that Pakistan’s participation in this leading tourism market will help strengthen the tourism exchange between the two countries and help in developing business-to-business linkages between the tour operators of both sides.
While commending the efforts of exhibitors and tourism companies for promoting Pakistan’s tourism potential, Pakistan Ambassador to China Khalil Hashmi, who inaugurated the Pakistan Pavilion at COTTM, noted that Pakistan was bestowed with rich cultural heritage, diverse landscapes, and unique culinary.
Ambassador Hashmi hoped that COTTM would serve as an excellent platform for networking between the tourism companies of China and Pakistan, which would contribute toward further enhancing the people-to-people exchange between the two countries.
Managing Director (MD) of PTDC Aftab Rana said, "The expo will be greatly helpful to build B2B linkages between the tour operators of both countries, and as a result, tourist traffic between the two countries will further increase."
"China is a very important market for Pakistan to attract inbound tourists, and PTDC has been working with our Pakistan Embassy in Beijing and the Chinese Embassy in Islamabad to create business-to-business linkages in the tourism sector."
"During the past year, we have arranged a number of online meetings and webinars with them, and the good news is that now China has decided to open inbound group tourism to Pakistan from China," he added.
He said, "Efforts are being made to expedite visas and relevant facilities for Chinese tourists."
especially among Chinese tourists.