Google, France Hone In On Antitrust Ads Deal: Report
Daniyal Sohail Published May 28, 2021 | 08:44 PM
Google is close to a settlement with French antitrust authorities over allegations of abusing its power in online advertising which could lead to operational modifications and a fine, the Wall Street Journal reported
Paris, (UrduPoint / Pakistan Point News - 28th May, 2021 ) :Google is close to a settlement with French antitrust authorities over allegations of abusing its power in online advertising which could lead to operational modifications and a fine, the Wall Street Journal reported.
France's Competition Authority has alleged the US tech giant's online ad auction house AdX enjoyed a built-in advantage over other auction operators with most major online publishers using Google's advertising server DoubleClick for Publishers (DFP) to sell ad space.
In 2019 several media organisations including Rupert Murdoch's news Corp -- which owns the WSJ -- French daily Le Figaro and Belgian media company Groupe Rossel filed a complaint, although Le Figaro is no longer involved in the action.
Google's platforms, which merged in 2018, are world leaders in programmatic and digital advertising and marketing.
The French competition authority has yet to approve the upcoming deal, the WSJ reported, but it is expected to see Google agree to pay a fine and also ramp up inter-operability of its ad platforms in France with competitor platforms.
Faced with a "quasi-monopolistic situation" on the ads market "we need regulation because today we are not defending ourselves with the same weapons and this poses a real problem," Rossel's commercial and marketing director Thierry Hugot told AFP.
Contacted by AFP the competition authority made no comment on Friday's report.
"Our third-party ad tech products work with both our partners' and our competitors' products, including over 700 advertiser platforms and 80 publisher platforms," said a Google spokesperson in a statement to AFP.
"We invest in this business because of the role it plays in supporting access to ad-supported content online. We continue to take in feedback and make updates to better serve users and the wider ecosystem," the spokesperson added.
Alphabet, Google's parent company, made $55.31 billion in sales in the first quarter, much of that stemming from online advertising. But the tech behemoth is facing a number of cases over its dominance of the global online ads market on competition grounds.
Related Topics
Recent Stories
HEC reviews curricula for environmental sciences degree programme
ICC Asia looking forward to an action-packed Asia Cricket Week
Yuvraj Singh named ICC Men’s T20 World Cup 2024 Ambassador
Greece hands Olympic flame to 2024 Paris Games hosts
Two Kyiv hospitals evacuating over feared Russian strikes
World must act on neurotech revolution, say experts
Charles & Catherine's cancer diagnoses
Champions Alcaraz and Sabalenka through in Madrid Open
King Charles to resume some public duties during cancer treatment: palace
US defense chief announces $6 bn in security aid for Ukraine
Heavy rains cause damage to Spezand-Taftan railway track
Woman stabbed in Israel, attacker killed: police
More Stories From Technology
-
PITB HR Wing organizes Eid Milan celebration for children at PITB Day Care Center located in ASTP
12 hours ago -
SONY x TECNO - is this for real?
12 hours ago -
Punjab CM inaugurates Pakistan’s first Virtual Women Police Station
3 days ago -
Pro Tips: How to Capture Stunning Portraits with the Aura Light Portrait of vivo V30 5G
5 days ago -
Itel celebrates launch of S24—a new brand identity
5 days ago -
Realme C53 Price Slash: High-Tech Meets High Style at New Low Price!
7 days ago
-
Take Charge, Live Free: Empower Your Life with Infinix NOTE 40 Series
8 days ago -
PTA Undertakes Consultation with All Pakistan Network Association (APNA) on Proposed Class Value Add ..
8 days ago -
Vivo V30 5G: The Perfect Blend of Enhanced Photography and Premium Design
10 days ago -
PITB's Regional Plan 9 invites applications for its newly launched incubation centers in Rawalpindi, ..
11 days ago -
Pakistan calls for enhanced information integrity on digital platforms
11 days ago -
Infinix NOTE 40 Series vs. the Competition: Why It Stands Out
12 days ago