Tech Giants Strike Deal With Advertisers Over Hate Speech
Daniyal Sohail Published September 23, 2020 | 05:20 PM
Web giants including Facebook have struck a deal with advertisers on how to identify harmful content such as hate speech, after an impasse over the issue which led to boycotts of the platform
Washington (UrduPoint / Pakistan Point News - 23rd Sep, 2020 ) :Web giants including Facebook have struck a deal with advertisers on how to identify harmful content such as hate speech, after an impasse over the issue which led to boycotts of the platform.
The agreement -- which also included Twitter and YouTube -- laid out for the first time a common set of definitions for hateful statements online.
In July, hundreds of advertisers including big-name consumer brands suspended advertising with Facebook as part of the #StopHateForProfit campaign, saying the social-media titan should do more to stamp out hatred and misinformation on its platform.
And earlier this month a group of celebrities -- including Kim Kardashian, Leonardo DiCaprio and Katy Perry -- stopped using Facebook and Instagram for 24 hours, to push a similar message.
The World Federation of Advertisers (WFA) said in a statement Wednesday: "Facebook, YouTube and Twitter, in collaboration with marketers and agencies through the Global Alliance for Responsible Media have agreed to adopt a common set of definitions for hate speech and other harmful content and to collaborate with a view to monitoring industry efforts to improve in this critical area.
" The alliance was founded by the WFA and includes other major trade bodies.
According to the WFA, key areas of agreement included applying the alliance's common definitions of harmful content; developing reporting standards for such content; establishing independent oversight; and rolling out tools for keeping advertisements away from harmful content.
The WFA said that properly defining online hate speech would remove the current problem of different platforms using their own definitions, which it said made it difficult for companies to decide where to put their ads.
"As funders of the online ecosystem, advertisers have a critical role to play in driving positive change and we are pleased to have reached agreement with the platforms on an action plan and timeline in order to make the necessary improvements," said Stephan Loerke, chief executive of the WFA.
Related Topics
Recent Stories
Currency Rate In Pakistan - Dollar, Euro, Pound, Riyal Rates On 9 May 2024
Today Gold Rate in Pakistan 09 May 2024
IHC adjourns PTI founder, Qureshi's appeal till Thursday
CDWP recommends 3 projects to ECNEC for approval
Tarar assures APNS to resolve issues of newspaper industry
Pakistan urged to capitalize on economic stability, for Tobacco Tax Reforms
N. Macedonia polls set to upend ties with EU neighbours
Croatia's ruling party reaches coalition deal with right wing
Bayern coach Tuchel makes three changes for Madrid showdown
Olympic flame arrives on French soil for Paris Games
Punjab Finance Minister announces expansion of Social Protection Authority's man ..
Kenya inks deal to end doctors' strike
More Stories From Technology
-
Over 14,000 Livestock Department employees’ profiles digitized via PITB developed Human Resource M ..
18 hours ago -
50MP is Better than 200MP?
18 hours ago -
"The New realme Note 50 Breaks Sales Records for The Month of April”
2 days ago -
Vivo Y100 is Now Available in Pakistan with Color Changing Design & 80W FlashCharge
2 days ago -
Pre-Order Your Coolest vivo Y100 Today
3 days ago -
European companies show interest in investing in Pakistan’s IT sector
5 days ago
-
Awais Leghari felicitates nation on launching of 1st lunar mission ‘ICUBE-Q’
6 days ago -
TECNO launches the new CAMON 30 Series in an extravagant Vogue Night.
7 days ago -
Vivo Launched Y100 Smartphone in Pakistan with Unique Color Changing Design and 80W FlashCharge
7 days ago -
Co-Working Center launched in Okara under PITB’s e-Earn program
9 days ago -
Vivo Reveals Durefishan Saleem as Brand Ambassador for its Upcoming Y100 Smartphone
9 days ago -
Punjab govt decides to provide free internet to schools across province
12 days ago