Aussie Metal Guru Quits 007 Tailor After Six Months
Fahad Shabbir (@FahadShabbir) Published October 04, 2016 | 10:00 PM
PARIS, (APP - UrduPoint / Pakistan Point News - 04th Oct, 2016 ) - The Italian fashion house Brioni has parted company with its controversial creative director Justin O'Shea only six months after the Australian was brought in to shake-up "James Bond's tailor".
The tattooed, shaven-headed heavy metal fan, who had never designed clothes, was seen by many as an uneasy fit with a brand famous for its bespoke suits. The Milan-based house had dressed every James bond from Pierce Brosnan in "Goldeneye" in 1995 to Daniel Craig in "Casino Royale".
But O'Shea wanted to radically change its image, dressing the heavy metal band Metallica in black tuxedos for a major advertising campaign, and putting the brand's logo in gothic lettering.
He later raised eyebrows with full-length chinchilla coats and said it was "very gangster" to dress a man in a silk shirt.
"That's the kind of guy I want to appeal to." O'Shea's departure comes a month before he was due to show his 2017 autumn-winter collection in Milan. It will not now be shown on the catwalk, the brand said in a statement, but instead presented to buyers.
CEO Gianluca Flore said, "The strategy of revitalisation of Brioni that started at the beginning of this year is set to continue... to further establish the brand as a leader in the luxury menswear category." Brioni is part of the French-based Kering group owned by billionaire Francois Pinault.
Related Topics
Recent Stories
Delegation of international investors meets Finance Minister
Federal Govt stands with Balochistan for its development: Naqvi
UAE President receives condolences of Prime Minister of Pakistan over passing of ..
ECC approves to enhance wheat procurement targets
UN urges Israel to 'stop escalation' as tanks enter Gaza's Rafah city
EU stumps up $125 mn for Yemen after aid groups' plea
Governor Tessori condemns May 9 riots, calls it a 'pre-planned conspiracy'
PM condoles with UAE President over Sheikh Tahnoun’s death
Milan nets Giro 4th stage, Pogacar retains lead
UBS back in profit after Credit Suisse takeover losses
Asiya Gul lauds Shafaat's services as DG LG
President for dialogue with all political forces in Balochistan
More Stories From World
-
Slovakia records 1,100 bomb threats in a day, launches terror probe
32 minutes ago -
Football: UEFA Champions League result
32 minutes ago -
Equipment of Pakistani peacekeepers begins to move out as UN mission to D.R. Congo ends
1 hour ago -
Ramos joins Mbappe and Dembele in PSG attack against Dortmund
2 hours ago -
Paris Saint-Germain v Borussia Dortmund Champions League starting line-ups
2 hours ago -
Saudi transportation, logistic sector ready for smooth Hajj pilgrimage
2 hours ago
-
Italy PM Meloni signs cooperation deals in Libya visit
2 hours ago -
Brazilians queue for precious water as flood damage intensifies
3 hours ago -
UAE President receives condolences of Prime Minister of Pakistan over passing of Tahnoun bin Mohamme ..
3 hours ago -
UN urges Israel to 'stop escalation' as tanks enter Gaza's Rafah city
3 hours ago -
EU stumps up $125 mn for Yemen after aid groups' plea
3 hours ago -
China voices serious concern over Israel's plan to launch military operation against Rafah
5 hours ago