BMW Launches First Augmented Reality Dealerships
Faizan Hashmi 4 years ago Thu 05th January 2017 | 01:25 PM
FRANKFURT AM MAIN, Jan 4, (UrduPoint / Pakistan Point News - 05th Jan, 2017 ) - BMW customers will be able to view the luxury carmaker's hybrid and electric BMWi cars with augmented reality technology in a world first for car dealerships from Thursday, the manufacturer said.
Using a smartphone, potential buyers can view and interact with a virtual car as if it were standing in front of them. "In situations where the desired product isn't available on the spot, this visualisation is the next best thing," said BMW executive Andrea Castronovo.
Users can open doors, activate lights, or change the interior and exterior colour scheme at the touch of a button.
The pilot project will launch in selected dealerships across 11 of the biggest markets for the BMWi range, including Britain, China, Germany, Italy, Japan, and the US. Once the test phase is over, BMW plans to make the application available via Google's Play app store -- letting smartphone users conjure up a car wherever they are.