P&G Invests Over $50 Million In Pakistan With State-Of-The-Art Hair Care Manufacturing Plant

Procter and Gamble (P&G), the maker of world-renowned products such as Ariel, Pampers, Pantene, Head & Shoulders, Safeguard and Always, has invested in a state-of-the-art hair care manufacturing plant at Port Qasim, Karachi

KARACHI (UrduPoint / Pakistan Point News - 22nd January, 2019) Procter and Gamble (P&G), the maker of world-renowned products such as Ariel, Pampers, Pantene, Head & Shoulders, Safeguard and Always, has invested in a state-of-the-art hair care manufacturing plant at Port Qasim, Karachi.

The new manufacturing plant has begun operations and is producing renowned hair care brands Pantene and Head & Shoulders. P&G has reaffirmed its commitment to Pakistan by expanding its manufacturing footprint in the country.

This milestone investment follows the success of P&G’s existing manufacturing plants at Port Qasim and Hub which produce Ariel and Safeguard respectively - enabling over 60% of its business in Pakistan to be locally produced and allowing the Company to better serve its consumers.

The Company’s 58-acre land in Port Qasim is P&G’s mega manufacturing facility site with opportunity for future investments and expansion. The Government of Pakistan has set a priority to take immediate steps to revive manufacturing and improve the investment environment, especially through an increase in the foreign direct investment (FDI).

P&G’s hair care manufacturing plant investment of over $50 million is a vote of confidence in the future of the country. It has also resulted in socio-economic benefits such as import substitution in tens of millions of dollars and creation of direct and indirect jobs.

Expressing his views, Sami Ahmed, Vice President P&G Pakistan said, “We are committed to contributing our share in the economic development of the country. Our latest investment is testimony to our long-term commitment to Pakistan.

For over 25 years, we have been serving consumers with high quality products and have made significant investments of over $150 million in fixed assets to date while nurturing and developing Pakistan’s finest talent and making them business leaders.” In line with the newly-elected Government of Pakistan’s ambitious ‘Job Creation Strategy’ to create 10 million jobs across five years, along with a special focus on skill-building, P&G is also keen to play its part by creating direct and indirect employment opportunities.

Over the years, P&G has recruited and developed local talent and contributed to their progress in line with the company’s ‘promote from within’ culture. P&G’s investments continue to yield socio-economic benefits in country through the creation of over 6000 direct and indirect employment opportunities and development of a local supplier base, resulting in hundreds of millions of dollars in local value addition.